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Build Your Book Launch Plan
Module 1: Book Launching Basics
Lesson 1: Book Launch Must-Haves
Lesson 2: Messaging to Sell Your Book
Lesson 3: Making Launch Decisions
Module 2: The 5B Strategy
Lesson 4: Leveraging Your Current Assets
Lesson 5: Building Marketing Assets For Launch
Lesson 6: Borrowing Marketing Assets From Others (LOPA)
Lesson 7: Buying Visibility and Traffic For Launch
Lesson 8: Creating Buzz for Launch
Module 3: Launch Timing and Momentum
Lesson 9: Timing Your Launch Promotions
Lesson 10: Keeping the Momentum For the First Month
Module 4: Post Launch and Wrap-Up
Lesson 11: Keeping the Momentum For 3, 6, and 12 Months
Lesson 7: Buying Visibility and Traffic For Launch
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