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How to set up and run an awesome Kickstarter anthology
Previews
Leadership (2:09)
Why Make an Anthology? (10:08)
Initial questions (20:24)
Intro video
Welcome to the course! (2:20)
The most important thing to understand...
Leadership (2:09)
Choosing a theme
Why make an anthology? (10:08)
Initial questions (20:24)
How to narrow down your theme... (15:10)
How to title your Anthology (5:40)
How to use Google Keyword Planner to find your theme and title your anthology (4:04)
Running the anthology
Creating a budget (4:06)
Creating the submission form (10:47)
Creating the contract (4:12)
Creating and monitoring your Facebook production group (8:48)
Creating Templates (3:16)
Picking creators (12:44)
Compiling the anthology
Compiling the anthology (9:24)
Landing pages (7:09)
Making the title, credit, special thanks, and foreword pages (9:04)
Using Mailchimp (15:26)
Running the Kickstarter campaign
Before you start this section... (0:48)
Secret Kickstarter anthology strategy that netted me $25,000 for Pixie Dust (5:46)
How to create video and imagery for your campaign (23:01)
Creating Kickstarter rewards (15:30)
Campaign text and buyer intent (17:44)
Setting your campaign timeframe (9:28)
Marketing with creators (15:30)
After the Kickstarter
Delivering your rewards (8:51)
Maintaining hype after your campaign (7:09)
Maintaining your fanbase (3:02)
Anthology convention strategies (3:48)
Taxes (3:30)
Royalty payments (3:09)
Resources
Resources
Goodbye!
Before you go... (1:16)
Creating and monitoring your Facebook production group
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